“Most people don't fail because they lack tactics. They fail because the habit doesn't feel like them.” — STORY Habits
Change the story behind the behavior — so your habit sticks without willpower. From Connie Kwan, product leader and storytelling coach.
CEO, Product Maestro · Author of STORY Habits (Nov 2026)
Connie Kwan is a storytelling coach, speaker, and fractional CPO with 20+ years at Microsoft, Atlassian, and Silicon Valley startups. She learned habit change in the trenches — as CPO at a smoking-cessation company helping people break one of the hardest habits on earth.
What she discovered: the people who changed weren't the toughest. They changed their story.
Builder
You prototyped it with AI. I help you ship the product — fully functional MVPs in 2–6 weeks via Product Maestro.
productmaestro.com →
Keynotes on storytelling, identity-based habit change, and building products in the AI era. Conferences, leadership offsites, and company events.
View speaker bioIdentity-based habit change through storytelling — tailored to how you work and lead.
Book a sessionSharpen how you tell your product story — for pitches, stakeholders, and teams.
Book a sessionA community of female thought leaders supporting each other's growth, visibility, and impact.
Connection and conversation over shared meals and ideas.